Gay marketing 102: Philly refocuses
”Destinations will need to further refine what they’re offering the gay traveler. No longer will it be enough to say, ‘Hey, we’re gay-friendly. You should come here.”
Jeff Guaracino of the Greater Philadelphia Tourism Marketing Corp. remarking on efforts to hone the City of Philadelphia’s efforts to market to the gay and lesbian community. (AP via Yahoo)
”Every community wants to be addressed specifically….I think the whole concept of the gay and lesbian market is so ’90s. Because, just like the mainstream, gays and lesbians are looking for more personalization.”
Thomas Roth, president of San Francisco-based Community Marketing Inc., which specializes in marketing to gays and lesbians. (AP via Yahoo)
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